The same New & Improved Personal Survival Kit, but wrapped with Olive Drab Fish 'N' Fire Cord which contains 8# monofilament & raw Jute which is a great fire starting tinder.
From Kit Fox's site:
Fish N' Fire, It's our (7 STRAND) 550 TYPE III COMMERCIAL NYLON PARACORD you've come to know and trust, that now includes a natural JUTE tinder strand alongside the 7 nylon strands in the core to provide you with fire starting capabilities. It's all natural and does not include any chemical accelerants so it's a safe carry! We've also added an 8 lb. test monofilament fishing line to the cord, so now you can also have something to cook over your fire!